Case Study
MERCEDES-BENZ
TRUCKS
In 2022, Daimler Truck Australia embarked on an exciting brand refresh for Mercedes-Benz Trucks and turned to GPI Corporate to create a bespoke merchandise range for their extensive national dealer network. Our mission was clear: craft a versatile collection that not only met their operational needs but also amplified the impact of their rejuvenated brand.
CHALLENGE
01
Versatile Collection02
Meet Operational Needs03
Amplify Impact Of Their Rejuvenated BrandOUR WORK
We dove headfirst into the challenge, meticulously designing, sourcing, and crafting the ultimate custom merchandise range for Mercedes-Benz Trucks.
Our strategy was comprehensive: we developed sleek uniforms for staff, a high-visibility collection for service teams, and curated a premium lineup of best-selling merchandise.
Each item was not just created to meet, but to exceed the exacting standards of the Mercedes-Benz brand, ensuring they could be leveraged creatively to reward and inspire customers who chose Mercedes-Benz Trucks and services.
Our strategy was comprehensive: we developed sleek uniforms for staff, a high-visibility collection for service teams, and curated a premium lineup of best-selling merchandise.
Each item was not just created to meet, but to exceed the exacting standards of the Mercedes-Benz brand, ensuring they could be leveraged creatively to reward and inspire customers who chose Mercedes-Benz Trucks and services.
THE OUTCOME
Following collaborative sessions with Daimler Truck, GPI Corporate finalised a highly successful merchandise range for their online store, fully stocking our warehouse with coveted Mercedes-Benz products.
In addition, GPI Corporate established and manages their dedicated B2B custom merch webstore, ensuring seamless operations from restocking to shipping and handling customer service queries.
This end-to-end service has solidified GPI Corporate as a trusted partner for Mercedes-Benz Trucks, demonstrating our commitment to operational excellence and customer satisfaction.
